In November 2017 we were chosen by Ubisoft, multinational manufacturer of the famous Assassin's Creed video games, to partner them during the international festival of Comics and Games.
At the Baluardo San Regolo, atop Lucca’s ancient and impressive city wall, we erected Glass.Emotion Hall a grandiose glass pyramid designed to evoke the atmosphere of Ancient Egypt, the setting of the new episode of the video game. Ten games consoles were set up inside the pyramid where visitors could try out the new Assassin's Creed Origins video game for free, thus transporting them into a unique and engaging gaming experience within a venue wholly dedicated to the world of Assassin's Creed.
The Glass.Emotion Hall
also played host to shows and concerts. The pyramid was officially opened on the evening of November 1st by Ghali, the talented musician who’s been viewed over 60 million times. The artist gave a stunning live performance, during which he sang a selection of his chart-topping hits.
To warm up the atmosphere inside the Glass.Emotion Hall, a string quartet, a percussionist and a vocalist also performed soundtracks from the Assassin's Creed games series. In addition to music, the pyramid also served as a stage for performances by some of the artists exhibiting in the building facing the walls, inside the Botanical Garden.
The structure has a square base with 8.5 metre-long sides and a height of 6 metres – about a quarter the size of the famous pyramid at the Louvre in Paris. The walls are made up of 12 sheets of transparent tempered and laminated glass of about 5m by 3m mounted onto a frame made of specially designed steel profiles. Thanks to the offset in the stratification of the sheets, the external surface of the glass is flush and seamless. The base cladding is made with tempered and silvered glass modules that form a mirrored floor covering 70 m2.
The total weight of the structure is 20 tons. In the centre, a 2m-diameter rotating structure in dark glass acts as a stage for artistic performances; the stage completes 1 full revolution every minute.